Great homes

New development will deliver 2000th affordable home through Homes England and Matrix Partnership

Rooftop Communications Team
January 26, 2024

The Matrix Housing Partnership, a consortium of social landlords led by GreenSquareAccord (GSA), is celebrating the start on site at our Swan Lane development, West Bromwich, which will deliver the 2000th home through our strategic partnership with Homes England.

Homes England, a non-departmental public body which funds new affordable housing, awarded the Matrix Housing Partnership £84.5million in 2018 to support the delivery of 2,124 social and affordable homes across the West Midlands.

The Matrix Housing Partnership comprises of GSA, Black Country Housing Group, Citizen Housing Group, Pioneer Housing and Community Group, Rooftop Housing Association and Trident Housing Association.

In October 2021, the Matrix Housing Partnership also secured £185m from the UK Government’s Affordable Homes Programme to support a further 2,167 affordable homes which will start before April 2026.

A spokesperson from Homes England said: “Homes England are proud to support GSA in delivering their development at Swan Lane. The scheme will provide much needed affordable housing to the area, providing a variety of tenures and house types to reflect local needs.

“In addition, the start of the Swan Lane development will see the 2000th home being built as part of the ongoing relationship between Homes England and the Matrix Consortium through the Strategic Partnership.  Demonstrating how partnership working can enable delivery even in the most challenging of times.”

The Swan Lane development will provide 147 affordable homes for affordable and social rent.

Construction work has now commenced at Swan Lane which marks the 2000th housing start for the Matrix Housing Partnership since attaining strategic partnership status from Homes England in 2018.

Ruth Cooke, GSA Chief Executive and Chair of Matrix Housing Partnership said: “It is an honour for the Matrix Housing Partnership to be recognised as a key strategic partner of Homes England. We have been collaborating for nearly 20 years and the construction start at Swan Lane demonstrates the Matrix Housing Partnership’s continued success in delivering affordable homes.

“It was fantastic to see shovels in the ground at Swan Lane. This exciting new scheme will deliver almost 150 much-needed affordable homes in West Bromwich.

“Swan Lane is a special development as it will deliver the 2000th affordable home by the Matrix Housing Partnership since we first secured strategic partner funding from Homes England in 2018. This milestone demonstrates that despite all the challenges in recent years for our sector, we can still pull together and deliver high quality homes for our communities.

“On behalf of all the Matrix Partners, I would like to thank Sandwell Council, Homes England and MORRO Partnerships for their invaluable support for this scheme.”

Front Row L-R, Ruth Ryan, Assistant Director ofAffordable Housing Delivery (Homes England), Cllr Peter Hughes Cabinet Memberfor Regeneration and WMCA (Sandwell Council) and Ruth Cooke, Chair of theMatrix Housing Partnership and Chief Executive of GSA.  Backrow: representatives from LoCaL Homes, the MatrixHousing Partnership and MORRO Partnerships. 

Front Row L-R, Mark Ramdehal, Head of Development of the Rooftop Housing Group, Ruth Ryan, Assistant Director ofAffordable Housing Delivery (Homes England), Cllr Peter Hughes Cabinet Memberfor Regeneration and WMCA (Sandwell Council) and Sam Morgan, Executive Director - Resources of Rooftop Housing Group.
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Rooftop Communications Team
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