Backing rural homes, backing communities: Rooftop celebrates Fladbury success this Rural Housing Week

Rooftop Housing Group marked Rural Housing Week 2025 with a special event on 11 July at its Broadway Lane development in Fladbury, Worcestershire. The event showcased how rural housing can directly benefit communities, also highlighting the urgent need for consistent government support to make more affordable housing like this a reality.

The event brought together stakeholders, including representatives from Homes England, Wychavon District Council, the local Parish Council, the developer Owl Partnership Ltd., and board members and colleagues from Rooftop. A local resident who had spoken in support of the scheme also joined the celebration, demonstrating the importance of community voices in shaping rural development.

Broadway Lane, Fladbury – a real example that makes things better

Fladbury is a traditional English village situated in rural Worcestershire, approximately five miles from Pershore and Evesham, with a population of under 1,000 people.

The latest Broadway Lane development in Fladbury will deliver 34 affordable homes this year - 21 homes for social rent and 13 homes for shared ownership. The homes include a mix of one-bed flats, one- to two-bed bungalows, and two- to three-bed houses.

Building on a rural exception site, the development was designed to meet the diverse local needs, enabling young people to move out of the family home, supporting downsizers to stay local or giving families space to grow.

All properties include solar panels and electric vehicle charging points. For customers with limited mobility, we’ve designed wet-room shower rooms in all bungalows and low-profile shower trays on ground-floor flats to support their independent living.

Nearly half of the site has been allocated as Public Open Space, including a rainwater infiltration basin to support biodiversity and reduce flood risk.

Homes will be allocated based on local connections to help keep communities together.

The development also delivers wider community benefits through financial contributions to education facilities provision, school and community transport, and public open space.

Award-winning quality

Alan Hadley, our Site Manager at The Broadway Lane site has received a ‘Quality Award’ from the National Housing Building Council (NHBC) as part of its ‘Pride in the Job’ awards. This award recognises the highest standards in housebuilding, celebrating excellent workmanship and site management. It reflects the care and quality delivered throughout the development.

Backing rural homes, backing communities

Boris Worrall, Chief Executive of Rooftop Housing Group, said:

“Housing is vital to enable rural communities to continue to thrive. So we are proud to be able to provide high quality homes for local people at a price which is affordable to rent or buy through Shared Ownership. This is a great example of how we can get new homes delivered in partnership with the local council, developers and Homes England”

The Rural Housing Week celebration reaffirmed Rooftop’s ongoing commitment to collaboration and long-term investment in rural communities, creating sustainable, inclusive environments where people can live well.

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